approved guide · 1.0
begin with the guide
a one-page reference for choosing and protecting the approved blys and beary artwork.
for collaborators
collaboration materials
the current approved files for working with blys and beary
use first
primary brandmark
use the round cream heart stamp first whenever the placement allows.
open full-resolution heart stamp (opens in a new tab)when appropriate
secondary artwork
use either complete TM mascot treatment only when it suits the field and placement.
round cream TM mascot
for sufficiently light approved fields
open full-resolution round mascot (opens in a new tab)
transparent dark-field TM mascot
for pine, chocolate or another sufficiently dark approved field
open full-resolution dark-field mascot (opens in a new tab)four essentials
protect the artwork
- use the approved files. do not redraw, retype or substitute the artwork.
- keep every mark readable. preserve its complete canvas, proportions and clear space.
- keep both brands distinct. do not combine marks into a new logo or imply a merged identity.
- never alter the artwork. do not crop, stretch, recolour, rearrange or add effects.
version 1.0 · approved 20 october 2026